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24 Hour Waterproof Liquid FoundationPRODUCT POSITIONING
Built for heat, humidity and long days.
Build the product around the target consumer, channel, climate and launch price.
Payoff route: Light to full;... -
Natural Full Coverage FoundationPRODUCT POSITIONING
Full coverage that still reads as real skin.
Build the product around the target consumer, channel, climate and launch price.
Payoff route: Light to full;... -
Cream Compact Foundation for Mature SkinPRODUCT POSITIONING
Flexible cream coverage with a comfortable, refined finish.
Build the product around the target consumer, channel, climate and launch price.
Payoff route:... -
Clean Cream FoundationPRODUCT POSITIONING
A clean-positioned cream route with comfortable, buildable coverage.
Build the product around the target consumer, channel, climate and launch price.
Payoff... -
Light Dewy Foundation for Mature SkinPRODUCT POSITIONING
Light, flexible coverage with a comfortable soft-dewy finish.
Build the product around the target consumer, channel, climate and launch price.
Payoff route:... -
Lightweight Long Lasting FoundationPRODUCT POSITIONING
Thin, comfortable coverage developed for reliable extended wear.
Build the product around the target consumer, channel, climate and launch price.
Payoff... -
Light Coverage Foundation with SpfPRODUCT POSITIONING
Sheer complexion coverage with an optional tested SPF development route.
Build the product around the target consumer, channel, climate and launch... -
Hydrating Light Coverage FoundationPRODUCT POSITIONING
Water-light coverage with a fresh, moisturized skin feel.
Build the product around the target consumer, channel, climate and launch price.
Payoff route: Sheer... -
Velvet Liquid FoundationPRODUCT POSITIONING
Soft-focus velvet, without the dry look.
Build the product around the target consumer, channel, climate and launch price.br/> Payoff route: Light to full;... -
Nude Liquid FoundationPRODUCT POSITIONING
Radiance that keeps the complexion looking like skin.
Build the product around the target consumer, channel, climate and launch price.
Payoff route: Light to... -
All Day Liquid FoundationPRODUCT POSITIONING
One base, three jobs, all-day wear.
Build the product around the target consumer, channel, climate and launch price.
Payoff route: Light to full;... -
Dewy Foundation StickPRODUCT POSITIONING
Creamy stick coverage with a fresh dewy finish.
Build the product around the target consumer, channel, climate and launch price.
Payoff route: Light to full;...
Aug 14, 2022 · As the foundation cools it will start to thicken so that it’s a similar texture to a lotion. Once the foundation has cooled below 40c we can mix in the vitamin E and the preservative....
Jul 25, 2022 · Liquid foundation tends to be the better choice for dry skin types as the hydrating formula flatters the skin while powder can emphasize it and cling to dry patches. We love the...
Savvy Minerals Liquid Foundation has a creamy, lightweight and blendable texture using Self-Smoothing™ plant-based polymers to help condition skin with a smooth, protective layer without a heavy look...
STEP 1: PRIME YOUR FACE. Even when you apply your liquid foundation with the right techniques, it may not last if you don’t prep your skin first. If you really want your flawless foundation look to...
LIQUID FOUNDATIONS. FOR EASY APPLICATION Liquid foundations for easy application. Sheer, medium, and full coverage foundations for oily, dry, and combination skin. LIQUID FOUNDATIONS Foundation. Form...
Aug 14, 2022 · In the second heatproof container add the NF emulsifying wax, Magnesium stearate, Argon and Evening primrose oil. 2.5 grams Argan Oil, 1.5 grams Emulsifying Wax NF,...

